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Betfred ad struck down by ASA for minor exposure
The ASA recently struck down a Betfred ad for being shown during a program with a high proportion of minor viewers.
The advertisement in question was shown on the Roku Channel during a program called PrestonPlayz. The show is dedicated to Minecraft, which is a popular video game that heavily caters to children with its gameplay and visuals. Betfred’s advertisement appeared in mid-April and included a voiceover highlighting the operator’s catalog of gambling experiences.
After receiving a complaint about the ad, the ASA contacted the firm for a response. Betfred stated that it and its agency partners utilized data on the habits of people over 16 to target the campaign on the streaming service to users between the ages of 25 and 44 who had used gambling services previously. The company stated that because the streaming service only allows adults to create accounts, the viewers of the show during which the ad was displayed must have been adults. The operator also stated that if a minor was using an adult’s account to watch the show, they were breaking the streaming firm’s terms of service, which Betfred considered outside of its control.
The authority upheld the complaint, stating that while the streaming service allowed only adults to create accounts, minors in an adult account holder’s household could still access the media offered by Roku. Moreover, the ASA mentioned that because of the content of the show during which Betfred’s ad was displayed, it was considered to appeal strongly to children.
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