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Betfred Sports secures NFL agreement with Denver Broncos
The fully owned US subsidiary of Betfred Group, a UK-based bookmaker – Betfred Sports, has secured a strategic partnership with NFL sports team – Denver Broncos.
The partnership with the NFL sports team is going to see the Betfred subsidiary sportsbook host a tent at the Empower Field at Mile High stadium in Denver, Colorado, which is going to last all throughout the 2021-2022 sports season.
At the newly opened tent, the bookmaker is going to host a meet-and-greet, featuring former Broncos’ player and 2 time Super Bowl champion – Rod Smith, to further engage the fans in a fun autograph signing and photographing session with the sports legend.
The Betfred Sports’ Chief Commercial Officer – Bryan Bennett, commented on the affiliation:
“This is going to serve as an amazing opportunity to further engage the sports fans, as well as let them know about Betfred Sports’ latest offerings.”
The deal comes as yet another strategic step in Betfred Group’s continuous efforts to expand and reaffirm their position in the North-American regulated sports betting market, following the recent appointment of Bennet as the lead of stateside operations in 2019.
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