BetMGM and The Athletic team up in new partnership
The Athletic, which is an online platform for sports on which users are able to subscribe for premium sports content, has announced its most recent deal with BetMGM, an exclusive betting sportsbook.
The announcement of this collaboration came on the 28th of January in a press release provided by the two companies. BetMGM has been quite active with their media partnership campaign for a while now, and this is certainly not their first partnership. This new deal with The Athletic is nothing but another move in expanding the company’s betting partnership platform.
Evan Parker, who is the general manager of content operation at The Athletic, stated:
BetMGM has pioneered the online gaming industry as we sought to establish The Athletic as a home for great betting content, as we knew there would be no better partner. As we collaborate on this new venture, we share a joint vision for how to seamlessly blend media, analysis and betting into unique, premium experiences for The Athletic subscribers.
The Athletic’s goal is to offer a wonderful arena to all subscribers across the globe and be able to try out the top betting content available on the web.
Aside from the fact that this deal will certainly improve the content on The Athletic’s site, this partnership will also be attracting a larger audience that will engage with the content present on the platform. The reason behind this is that the platform has managed to accumulate a faithful and devoted audience over time.
media partnership campaign will, with luck, be a practical marketing tool for the company’s betting lines. They are also heavily relying on this campaign for future growth in their business. This kind of partnership is one that affiliates should keep an eye on, not only this year but beyond it as well.