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BetMGM boosts its UK presence featuring Chris Rock
BetMGM introduced its new “Chris Rockin’ Locker Room Speech” advertisement with Chris Rock to further boost its UK presence.
BetMGM is a partnership between Entain Holdings and MGM Resorts that revolutionizes sports betting and online gaming in the United States. Offering both land-based and online casino experiences, BetMGM launched its official app in 2018.
Through its new advertisement with Chris Rock, Christopher Julius Rock, an American comedian, actor, and filmmaker, BetMGM aims to spread its brand awareness within the UK.
BetMGM stated:
“BetMGM wanted a globally recognised talent who could launch the brand in the UK. Who better than American comedian Chris Rock!”
The advertisement shows a scene where Chris Rock is talking to a group of athletes from different sports in a locker room.
Director of Brand, Dan Towse, said:
“This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this, and everyone, from the internal teams to the support of Recipe and Production House, have delivered an outstanding creative platform.”
The advertisement was officially launched on October 17 and was first ran on TV and radio. It is important to note that the advertisement is promoting key betting markets including football, horse racing, and darts together with responsible gaming.
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