BetMGM enters exclusive agreement with X
Through this partnership agreement, the gambling operator has become the popular social media platform’s exclusive wagering live odds partner. X will integrate BetMGM’s branding and offerings, linking to the operator’s mobile application and website to further enhance the accessibility of wagering experiences for sports fans.
The CEO of BetMGM, Adam Greenblatt, remarked:
“X is constantly at the center of sports and its discussions. Having our offerings accessible to sports fans on this platform is an exciting opportunity for us to continue growing our audience. We are eager to expand this integration in the near future to further enhance X’s appeal for sports fans.”
The CEO of X, Linda Yaccarino, stated:
“The topic of sports is quite prominent on X and through this collaboration with BetMGM, our users will have access to a front-row experience. This integration will bring fans closer to their favorite sports as they can now not only express their support but also bet on their favorite players and teams.”
This collaboration has enabled US-based X users to explore the operator’s wagering odds for professional football games, which includes matches from a variety of the country’s major and college-level tournaments. BetMGM mentioned that the integration will keep evolving over the future to provide sports fans on X with an expanded set of features and functionality.