BetMGM expands partnership with NHL
Through its newly expanded collaboration with the sports league, BetMGM will maintain its position as an official wagering partner for the NHL. The firm will have the ability to display its marketing materials at various matches which will be broadcast live across the United States, providing the operator with expanded exposure to sports fans.
Adam Greenblatt, the Chief Executive of BetMGM, remarked:
“Expanding our collaboration with the NHL will enable us to provide our players with an enhanced set of experiences centered around one of their favorite sports. The NHL is providing its fans with more exciting experiences than ever, which we are eager to utilize to provide our users with leading offerings.”
The VP of Business Development at the NHL, Jason Jazayeri, remarked:
“We are excited to have this opportunity to expand our collaboration with BetMGM. Our newly expanded relationship will revolve around providing sports fans with unique and engaging experiences, along with providing our partner with an expanded reach to offer our fans novel ways of enjoying their favorite sport.”
In addition to utilizing this partnership to expand its reach across the country, BetMGM will also develop exclusive experiences for the NHL’s fans, including custom gambling experiences utilizing the brands of the league’s teams.