BetMGM forms a new partnership with GTG
Through a newly signed agreement with GTG, BetMGM will deliver betting insights and customized content for sports fans.
BetMGM is a partnership between Entain Holdings and MGM Resorts that revolutionizes sports betting and online gaming in the United States. Offering both land-based and online casino experiences, BetMGM launched its official app in 2018.
This new partnership with GTG, a tech company that specializes in delivering insights within the sports betting and iGaming industries, will cover major leagues, including MLB, NBA, NFL, and NHL, and will unfold over several phases.
The first step will focus on creating content directly for consumers, with product integrations within the app to follow. BetMGM also plans to use GTG’s insights to boost its marketing, enhancing platforms like social media, emails, and its blog with detailed player and team statistics.
BetMGM’s chief revenue officer, Matt Prevost, commented:
“This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics. We’re creating an all-encompassing destination based on customers’ individual interests.”
Nathan Rothschild, CEO of GTG Network, said:
“We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels. Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”
BetMGM will focus on delivering direct-to-consumer content and will add GTG’s player and team insights to their social media, email campaigns, and blog. This will provide fans with detailed data to make more informed bets.