BetMGM reveals new US deal with Borussia Dortmund
Borussia Dortmund has announced a new partnership with BetMGM, making the latter the first ever betting operator in the United States to team up with a club in the Bundesliga.
This new agreement means that the operator will be able to utilize player imagery and team logos for their marketing arrangements. Aside from that, BetMGM will be using the Bundesliga club’s branding for any special promos done on their social media pages. The two will also be working closely together on some new projects, through the club’s English-language social media accounts.
All fans in the United States will also be able to stream all of the team’s games by using the BetMGM app.
BetMGM chief revenue officer, Matt Prevost, spoke of the new deal and stated:
“BetMGM becoming the first US sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund. As interest in Bundesliga within the US continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”
Borussia Dortmund is one of the most popular football teams, not only in Germany but all across Europe and the world as well. It is definitely not shocking to see operators paying close attention to these teams and football in general. This also presents great opportunities for affiliates, and it would be wise to keep an eye on such partnerships, especially in the USA.