BetMGM’s as USA TODAY’s go-to sportsbook
Through a new partnership with Gannett, BetMGM will become the preferred online sportsbook and casino partner for USA TODAY Sports.
BetMGM is a partnership between Entain Holdings and MGM Resorts that revolutionizes sports betting and online gaming in the United States. Offering both land-based and online casino experiences, BetMGM launched its official app in 2018.
Through a new partnership, BetMGM will become the preferred sportsbook and casino for USA TODAY Sports. This means BetMGM will provide the USA Today Network with up-to-date betting odds and information, helping players make smarter choices when gambling.
BetMGM’s presence will be expanded to 200 local markets across 43 states, reaching over 300 digital news and media brands. As part of the partnership, their odds will be featured in stories and content, including money lines, spreads, and over/under for games.
BetMGM Sportsbook and BetMGM Casino will also be highlighted as a partner in website footers across the USA TODAY Network, offering them even more visibility.
Adam Greenblatt, CEO, BetMGM, commented on the news:
“By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond.”
Additionally, Gambling.com Group will showcase BetMGM’s top offers to the USA TODAY Network audience and will have a “Bet Now” feature available for its users.
Michael Reed, chair & CEO, Gannett, said:
“We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform.”
Both parties are excited to start the partnership and benefit each other for maximum reach