The Malta-headquartered casino and online betting provider – Betpoint Group, has announced rebranding, to be named PressEnter Group from now on.
According to the group, this rebranding is a key step in a new chapter it’s entering, which will focus mainly on becoming a top-tier casino and sportsbook operator, after years of ‘growing at pace’ which saw the group go from a single-brand to multi-brand operator status, currently owning six iGaming assets.
The newly re-named and re-branded PressEnter Group said it was going to continue building on the solid foundation created by the former Betpoint.
The group also revealed plans to launch a sportsbook very shortly, as one of the many things it put a strategy in achieving, with an ultimate goal to reach more markets internationally, expand its product offering, as well as get started with M&A activity.
Further, the new name is said to symbolize the ‘press’ button on a computer, which ultimately means boldness and decisiveness for PressEnter Group, two main values that are magnified by the rebranding.
PressEnter’s Chief Executive – Lahcene Merzoug, explained their ambition regarding this rebranding:
“I am excited to reveal our new brand identity, perfectly aligning it with our main ambition as an iGaming company to become a tier-one type of casino & sports betting operator internationally.
Be a part of this exciting journey along with us, just PressEnter.”
