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Betsson has finalized the acquisition of Rhino Entertainment’s B2C business in Canada and additional technology assets in a €64.5 million deal first announced in March 2026.
Under the acquisition terms, Betsson has received control of multiple holding assets of Rhino, its licenses, personnel, and operational capabilities, as well as proprietary front-end and middleware technology that are used in the online gaming operator’s B2B segment.
Through the purchase, Betsson will be able to expand its operations in Canada’s regulated gambling industry, as Rhino entered Alberta’s newly launched market just a few weeks ago in July 2026. This gives Betsson the opportunity to own an already established Canadian business instead of building its local strategy from the ground up.
A spokesperson from Rhino Entertainment commented:
“Today marks an important milestone for everyone at Rhino Entertainment as we officially complete the acquisition of various entities within our group by Betsson Group. This achievement is the result of months of dedication, collaboration, and hard work. A heartfelt thank you to our incredible Rhino team, the teams at Betsson Group, and all of our external advisers and partners who worked tirelessly to make this happen.”
Betsson shared in a statement:
“Betsson has completed the acquisition of Rhino Entertainment Group’s B2C business licensed in Canada as well as a set of technology assets for its B2B operations. The acquisition includes several Rhino Group entities that collectively hold assets, licenses, personnel, and operational capabilities related to Rhino’s B2C activities in Ontario and the rest of Canada.”
Betsson has funded the acquisition from its existing cash resources, having already paid €51.25 million at closing, with €13.25 million scheduled to be paid in six months.
