Betsson Group expands reach: Flagship Brand launch in Italy
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An important step in expanding their footprint internationally is the Betsson Group‘s introduction of their primary Betsson brand in Italy.
Betsson.it has a huge selection of games in addition to a large variety of sports wagering choices.
In Italy, the Betsson brand will coexist alongside the Group’s StarCasinò brand, which has over ten years of market experience.
The CCO of Betsson Group, Ronni Hartvig, stated that the company now considers Italy to be a key market for their primary brand and that now is the ideal moment to launch it. By unifying all of their activities under the Betsson name, they want to capitalize on the brand’s scalability and local knowledge to become Italy’s leading sports wagering provider.
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