Betsson Group rebrands Casino.dk in Denmark
The firm will be rebranding its Casino.dk subsidiary to Betsson.
The operator will be utilizing its most popular brand in the country, rebranding its Casino.dk subsidiary to continue growing its presence in Denmark. The rebranded operation will continue offering its services to local gambling enthusiasts alongside the group’s NordicBet subsidiary, which is a thriving iGaming brand in the country.
The CCO at Betsson Group, Ronni Hartvig, remarked:
“As Denmark’s gambling market is quite an important one, we have made the decision to rebrand Casino.dk’s operations to Betsson to better make use of its scalability and other capabilities. This announcement will allow us to continue optimizing our resource allocation and to further strengthen our brand across various international markets.”
Furthermore, Betsson announced this rebranding alongside the launch of its new marketing strategy, which aims to highlight the excitement of the entirety of the wagering process, instead of focusing exclusively on the winnings.
At the end of June, Betsson Group announced a major collaboration with the Argentinian football team Boca Juniors, through which the operator is going to be the shirt sponsor of the popular sports team. Learn more about the sponsorship agreement involving Betsson Group and Boca Juniors here.