Betsson launches betFIRST casino with Middelkerke
This partnership has further expanded betFIRST’s presence in its home market, where the brand will now be able to offer a set of high-quality casino experiences that gambling enthusiasts can enjoy from their devices.
betFIRST’s CEO, Alexis Murphy, remarked:
“Having one of the Belgian market’s leading sports wagering offerings, we wish to replicate that success with our newly launched online casino to provide players with a standout set of experiences.”
The CEO of Betsson’s operations, Jesper Svenssen, stated:
“Having acquired betFIRST in the summer of last year, we are excited to have this opportunity to expand its prominence this early into our ownership with this collaboration.”
The CEO of Groupe Partouche, the parent firm of the Middelkerke Casino, Fabrice Paire, stated:
“As we will soon be opening one of the country’s most iconic land-based gambling venues, we are excited to work with Belgium’s leading sports wagering brand to help each other grow in both the online and retail verticals.”
The launch of betFIRST’s online casino products in Belgium has been accomplished with Casino Middelkerke’s A+ gambling license, through which the operator will be able to offer a wide variety of experiences, including live dealer titles, slots, and table games.