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Betsson’s potential partnership with Inter Milan
Betsson is thinking about collaborating with the Italian football team Inter Milan.
Due to a contract that expires with Paramount+, Inter Milan is looking for a new primary sponsor. A contract is almost finalized with Betsson as the leading option.
The media first believed Qatar Airways may support the squad, but Betsson is now the clear favorite. For the next five years, Betsson has committed to sponsoring Inter Milan at a cost of thirty million euros per year.
Inter Milan has been performing well under their new coach and will be participating in important events, which is why Betsson is interested in collaborating with them. This would enable Betsson to advertise its brand during prestigious football games.
In addition, Betsson has introduced a new platform in Italy, which may be a sign of preparedness for a collaboration with Inter Milan.
However, there is one issue: The Dignity Decree, an Italian law, prevents betting firms from promoting. This legislation would need to be repealed by the government in order for Betsson to sponsor Inter Milan.
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