Betsson’s StarCasino infotainment platform adds SSC Napoli to its selection
Betsson AB has been expanding its StarCasino.sport entertainment platform for Italian football fans and has recently welcomed SSC Napoli as a brand new exclusive Serie A content partner. SCC Napoli, known for being Southern Italy’s most popular and most historic football club, joins other clubs such as Milanese giants’ AC and Inter Milan as StarCasino.sport platform partner.
Betsson recently launched its new digital media platform that solely promotes exclusive Serie A content from football partners, and features absolutely no advertisements of betting products or markets. This is all an attempt to abide by Italy’s strict Decree laws on gambling advertising. Working with its Serie A partners, Betsson developed a lots of exclusive web documentaries and extra editorial content that was published on the StarCasino.sport portal.
“We have always been committed to strengthening and growing our brand through innovative and engaging activities that position us close to sports enthusiasts and fans,” said Ronni Hartvig, Chief Commercial Officer at Betsson Group. “The fun-loving spirit, the dedication to the community together with a deep passion, are some of the positive values we share with SSC Napoli, which lead us to invest in high quality, creative and innovative entertainment. Especially at a time when it is not possible to attend football matches in person.”
“StarCasinò.sport – a platform that has embarked on an innovative and creative path in the publishing of digital sports news that we are sure will further enrich the emotional involvement of the Azzurri supporters,” said Alessandro Formisano, Head of Operations, Sales & Marketing for SSC Napoli.