Better Collective acquires AceOdds for global expansion

Better Collective acquires AceOdds for global expansion

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Better Collective acquires AceOdds for global expansion

Better Collective acquired AceOdds last month for €42 million; a component of this acquisition is the company’s plan to strengthen its global and UK footprint.

AceOdds offers a solid, multilingual website with features including odds comparison, betting assistance, online and app ratings, and streaming schedules.

Ian Bowden, Senior Director UK & Ireland, Better Collective stated:

I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability.

Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners’.

This agreement makes Better Collective expand its market share as well as improve its product offerings and increase audience turnout. The estimated revenue and EBITDA figures for the company in 2024 are higher, showing that it expects more earnings as well as greater operating profits, reflecting optimism about future expansion as well as parts of the synergies arising from business combinations that have not been realized.

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