Two senior directors of business development, Guy Harding and Gloria Cereda, are understood to be among those who have left in recent weeks, while the report also says chief operating officer Sofie Ejlersen departed in October. Ejlersen joined Better Collective as a strategic adviser in 2024 before becoming COO in March 2025, and the circumstances of her exit haven’t been confirmed. SVP of Technology Riley Bryant, who joined through the 2019 acquisition of RotoGrinders, is also expected to leave at the end of November.
The cuts follow the closure of Brazil’s regulated betting market in September, which had been expected to bring in around €45 million for Better Collective in 2026, roughly 12% of group revenue. The company issued a profit warning on September 27, lowering its full-year revenue and EBITDA guidance and suspending its share buyback program.
A Better Collective source, speaking to NEXT.io anonymously, said:
“Brazil was the straw that broke the camel’s back.”
Better Collective joins Flutter, bet365, and Catena Media among the gambling companies that have cut jobs this year, as higher taxes in established markets and the Brazil shutdown put pressure on the sector. The company is expected to share its third-quarter results on November 18, so it declined to comment as it’s in a silent period ahead of the earnings call.
