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Better Collective expands African presence with PUNCH
Better Collective has recently partnered with the Nigerian media firm PUNCH.
Through this collaboration, Better Collective will add a special section dedicated to sports wagering on PUNCH’s online platforms. The former will post English content on the website that will assist the readers in making informed betting decisions in the growing Nigerian sports wagering and entertainment market.
Having been originally founded in 1970, PUNCH is one of the African country’s most popular media publications. In addition to Nigeria, the firm has a significant presence in several other markets in Africa, as well as in other continents like Europe and North America.
Better Collective’s CEO and co-Founder, Jesper Sogaard, commented:
“We are delighted to have this opportunity to expand our partner network with a renowned and established company like PUNCH. By collaborating with the country’s leading media firm, we will have the ability to effortlessly establish a presence in Nigeria and expand it at pace in the near future.”
PUNCH’s MD and Chief Editor, Adeyeye Joseph, remarked:
“Working with an industry-leading and high-tech associate like Better Collective is always exciting for us. We are certain that through this collaboration we will have the ability to expand our reach and deliver entertaining content to our local sports and wagering fans. We are looking forward to a productive partnership.”
This collaboration is one of Better Collective’s first forays into the African market, which will allow the firm to establish its presence in the developing continent with relative ease.