Better Collective recruits Rosenberg as US Head of Marketing
Adam Rosenberg joined Better Collective with his new position of US Marketing and Communication Head on Monday.
Rosenberg will be responsible for the communications and marketing operations within the US.
The new appointee has gained much experience in marketing and branding from his years in different industries, as he had served in sports betting and technology spheres.
Rosenberg talked about his new appointment, noting:
“I am honored to be a part of this big family of Better Collective and be a member of the sports wagering community”.
This is the 2nd executive appointment in the company in 2022. Earlier, Better Collective hired Britt Boeskov as senior Vice President of Strategy.
The chief executive at Better Collective in US, Marc Pedersen, mentioned:
“We can’t wait to welcome Adam Rosenberg, as he has proven skills and experience for overseeing the marketing operations and communications for Better Collective across the US. We are sure that we’ll be able to accelerate our development and growth within the United States and boost our brands”.