Better Collective takes over in €3.8m deal

Better Collective takes over in €3.8m deal

Better Collective takes over in €3.8m deal

Better Collective has unveiled its takeover of, which is a Swedish online sports betting platform, in a €3.8 million (or $4.5 million) deal.

The affiliate group finalized the takeover as the purchase of an asset from Win&Fun Media and will be adding the newly-obtained asset into its group accounts. The platform is set to be operated and managed by the Swedish team.

The previous owners of the platform, Ulrik Sandebäck and Jens Carlsson, are said to be going strong in their consultancy roles at the Swedish division of Better Collective.

The platform was initially established back in 2008 and has been acting ever since as an online community in which sports betting enthusiasts and tipsters were able to provide their tips on betting and wagering, as well as analysing different sports events. In 2020, it was able to generate €1.2 million in revenue and €900,000 before tax and interest.

Jesper Søgaard, co-founder and chief executive of Better Collective, said:

“With its strong brand and community of tipsters, is a perfect supplement to our business and a strategically important step for us in strengthening our position in Sweden. In a year packed with major international sports events like the Euro 2021, the Olympic Games and the Ice Hockey World Championship 2021, will enable us to engage with many more sports fans in the Swedish market.”

Jens Carlsson from said:

“I am both excited and proud that we have been able to conclude the sale of our platform to Better Collective. This is a testament to the strength of our site and vibrant community of tipsters and gambling experts in Sweden. We become part of a well-managed and responsible company with a strong tradition for investing in its people and platforms – a company with a solid track record, when it comes to further developing sites and communities like”

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