Better Collective to acquire Playmaker Capital
This latest purchase agreement is one of the largest ones of its kind for Better Collective, providing the firm with an expanded portfolio of leading sports media businesses across the North and South American continents. Better Collective will be purchasing Playmaker Capital through a combination of cash and its shares, with the former making up 35% of the transaction’s total while up to 1.38 million treasury and 1.71 million new shares will make up 65% of the total.
Playmaker Capital operates an expansive catalog of media brands all across the North and South American regions, with the firm’s total audience surpassing 200 million visits per month. The company’s subsidiaries also feature vast social media followings, with the firm having over 180 million followers across all of its accounts.
This acquisition will cost approximately 176 million euros for Better Collective and provide it with a sizable financial boost in the long term. The company mentioned in its announcement that after finalizing this agreement and officially transitioning Playmaker Capital to one of its subsidiaries, it will revise its financial targets for the forthcoming four years.