Betway becomes Arsenal’s global betting partner
Betway’s parent company, the Super Group, has recently announced that the operator will be sponsoring the Arsenal Premier League team.
This collaboration will be expanding the operator’s portfolio of Premier League club sponsorships, joining Betway’s agreements with Brighton & Hove Albion and West Ham United, along with a multitude of other partnerships with Bundesliga and La Liga football teams. All of these collaborations are also part of the operator’s broader catalog of sports team sponsorships which span popular sports like basketball, tennis, hockey, and many others
The Chief Executive of Betway, Anthony Werkman, remarked:
“We’re thrilled to be further expanding our portfolio of exciting worldwide sports collaborations with our latest sponsorship deal with Arsenal. We are eager to work together closely to deliver exciting experiences for our new associate’s international fan base, along with promoting responsible gambling.”
Juliet Slot, The CCO of Arsenal, commented:
“We’re thrilled to be partnering with Betway, a global betting brand, expanding our network of global associates and further demonstrating the commercial success of our team. We are eager to collaborate closely with our new partner to deliver unique experiences for our worldwide fan base and raise awareness for responsible gambling.”
This latest multi-year deal will involve the placement of Betway’s logos and other branding materials in various locations at the team’s home Emirates Stadium. It will also include the creation of social media content which will be aimed at enhancing the experience of the team’s fans.