Betway becomes main sponsor at Miami Open
Betway has announced its latest sponsorship deal after becoming the main betting partner at the Miami Open tournament.
The Miami Open will be kicking off this week, lasting from March the 22nd up until the 4th of April. It will be witnessing the most popular names on the ATP and WTA tours competing as the 2021 season plays its first ever ‘Masters event’.
Betway was the previous sponsor of tennis’ prestige Davis Cup, and the company will now be witnessing its brand come back to the tennis court at the Hard Rock Stadium in Miami. ATP Tour also removed its ban on betting sponsorship as it agreed to a brand new sponsorship format that was authorized by the ITF.
Betway issued a statement concerning this new sponsorship in which it highlighted that its comeback with ATP and WTA tennis will be underlining its blossoming dedication to the sponsorship of the most popular sporting events.
CEO at Betway, Anthony Werkman, also said:
“We’re incredibly excited to be announcing our sports betting partnership with the Miami Open. As a globally recognised brand, we’re excited to be involved with one of the most prestigious tennis tournaments in the world, which plays host to some huge names in the sport.”