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Betway signed an extended agreement with GiG
Betway extends the contract with Gaming Innovation Group, under which it acquires the right to use GiG’s compliance tool within Africa.
The tool permits operators to search and detect affiliate sites for iGaming code red words and links.
It finds and gives operators snapshots from promotions of affiliates that are utilized in their brand’s marketing.
CMO of GiG, Jonas Warrer, noted:
“We are honored as Betway attaches great importance to our compliance tool. Our staff is ready to assist our partner with their marketing compliance across the continent’s market”.
The partnership between Betway and GiG started in Q3 2021 with the aim to amplify its marketing compliance capabilities. It scans more than 30 thousand websites on a daily basis.
Betway’s Marketing Head in Africa, Chad Bates, went on to remark:
“We are excited to freshen our collaboration with GiG, as its compliance tool gives us the ability to deliver a safer and fairer conditions for gambling”.
GiG reported financial results of the last quarter of 2021 with €18.2mln revenue, which demonstrates 29 percent increase compared with the previous year.