Bojoko urges Canadian casinos to take risks on Free Spins
As the online gambling industry continues to grow, many Canadian casinos are looking for ways to differentiate themselves from the competition. Christoffer Ødegården, Head of Casino at Bojoko, a leading online gambling affiliate, believes that free spins are an overlooked promotional tool that can help casinos attract and retain players.
However, many Canadian casinos are hesitant to offer free spins because they fear they won’t see a return on their investment.
How to maximize free spin profits with effective CRM
Ødegården argues that with the right customer relationship management (CRM) strategies, casinos can still make free spins a profitable promotional tool.
“Free spins are an excellent way to introduce new players to a casino and give them a taste of what it has to offer. But to make free spins effective, casinos need to have a solid CRM strategy in place. This includes personalized offers and promotions, loyalty programs, and responsive customer service.
Although free spins can provide significant advantages for online casinos, only a very small number of Canadian casinos are currently offering them as promotional tools. This means that there is room for operators to stand out. We see a very high level of interest in the casinos listed in our page dedicated to free spins, and while the number of free spins offers remain low, the few casinos that dare to offer them are the only brands enjoying this pool of Canadian players.”
Three ways to increase profitability with free spins
Ødegården notes that offering free spins can help casinos stand out from the competition and attract players who may be hesitant to deposit large sums of money into an unfamiliar casino. Additionally, free spins can help increase player retention by giving players a chance to try out new games and potentially win real money without risking their own funds. Furthermore, they can help casinos stand out in a crowded market and increase brand awareness.
“Free spins are not only a valuable tool for attracting and retaining players, but they can also be used strategically by utilizing player behavior and preferences. By offering free spins to the right players at the right time and incorporating them into loyalty and VIP programs, casinos can increase player retention and create a sense of loyalty among their customers.”
Ødegården says that Bojoko has monitored free spins offers in the Canadian market for a long time, and that he is surprised that so few are taking advantage of this vacuum in the market. He adds:
“As long as only a limited number of casinos provide free spins, those that do will enjoy a significant edge in terms of visibility. Yes, this offer comes with risks, and we understand that casinos are vary, but in my opinion the drastic change in exposure for a casino with free spins on sign up has become far too undervalued.”