Boomerang Partners participated in the iGB Affiliate Barcelona 2026, met with current and new affiliate partners and reaffirmed sports as its core strategic segment.The...
Boomerang and AC Milan celebrate 1st partnership anniversary
Boomerang Partners, an affiliate marketing agency, and the legendary football club AC Milan celebrate the first anniversary of their strategic partnership.
Over the last year, this collaboration has transformed how brands and clubs connect with fans, partners, and sports audiences, setting new milestones from global exposure to affiliate program growth.
During the partnership, Boomerang Partners became one of the best sports affiliate marketing programs in the iGaming industry. Let the numbers speak for themselves:
- +194% growth in sports traffic across Boomerang’s affiliate ecosystem.
- +81% increase in audience interest in sports.
- +23% boost in Boomerang brand loyalty.
- 30+ powered exclusive partner campaigns.
- 1,000+ media mentions with a total global reach of 320M+.
- 1M+ impressions on Boomerang’s platforms from AC Milan-related content.
The partnership with AC Milan has also resulted in tremendous achievements, such as:
- Hosting the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium.
- AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini, participating in Boomerang Partners events.
- More than 200 Boomerang’s partners visiting San Siro during the season.
- Over 500 merchandising items donated to guests and brand partners.
Boomerang’s partners have also greatly benefited from the strategic partnership, including unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, shared in a statement:
“For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”
For AC Milan, this partnership became an opportunity to boost fan engagement across Europe, with unique experiences to celebrate the shared passion for sports. Fans from all over the world had the chance to access special giveaways, attend AC Milan’s matches, and meet the legendary players.
Boomerang Partners and AC Milan have extended their strategic partnership for another year. Both sides are confident that they will achieve mutual success and solidify their status as one of the most effective partnerships in the industry.
Boomerang Partners will be participating in iGB Affiliate Barcelona 2026 from January 20-21, at Booth 81-L10, showcasing its expertise in the sports vertical of the affiliate...
