Where to get sportsbook traffic from?

The sports betting industry has seen a significant rise in popularity over the past couple of years, making owning a sportsbook website with decent traffic quite a desirable business.

But in order to REALLY succeed as a sportsbook provider, your number 1 focus should be on driving sportsbook traffic to your website and engaging your players.

Easier said than done…But worry not! We’ve got you covered.

This article will give you a detailed overview of everything you need to know about sportsbook traffic.

First things first, boosting your sportsbook traffic starts with choosing a way to advertise your offerings. This can be done through a wide variety of means, such as through buying relevant traffic from dedicated providers or through the use of affiliate marketing. While each marketing method has its upsides and downsides, the most common method of acquiring sportsbook traffic is through sports betting affiliates.

iGaming affiliate marketing is by far the most popular form of marketing in the gambling and betting industry thanks to the numerous benefits it offers to operators. This includes everything like a low cost of entry, periodic payments proportional to the operator’s earnings, and endless opportunities to grow with a wider affiliate network with the help of affiliate management solutions.

While affiliate marketing does have a few downsides, such as its susceptibility to affiliate fraud, its cons have simple solutions and are easy to take care of. Because of this, we will be predominantly covering affiliate marketing in this article, helping you learn about the various types of sportsbook affiliates and their quirks and features. Let’s now dive into our main topic, starting with a discussion on what are sportsbook affiliates.

What are sportsbook affiliates?

Sportsbook affiliates, as the name implies, are affiliate companies that either focus exclusively on the sports betting side of the industry or offer sportsbook traffic alongside other gambling traffic. These companies work just like any other affiliate firm in the gambling industry, as they often utilize very similar techniques for attracting bettors, such as reviews and comparisons. One place betting affiliates differ from their casino counterparts is in the variety of content they can offer to their audiences. Betting affiliates can offer not only operator reviews and comparisons, but also betting guides, odds comparisons, and reviews of various wagering types.

Working with sportsbook affiliates is an excellent way of driving betting traffic to a sports wagering business. However, choosing which sports betting affiliate to work with can be a challenge, as there are many different types of affiliates out there. Let’s take a look at a few of them.

The different types of sportsbook affiliates

There are many different types of sportsbook affiliates on the market, four of the most common of which we will be taking a look at in this article. The main types of sportsbook affiliates are the following:

• Tips Websites
• Valuebets Websites
• Surebets Websites
• Sportsbook Review/Comparison Websites
• Other

Now, let’s go ahead and examine each type of those affiliates, to find out the best option for our operators!

Tips Websites

What are Tips Websites? Essentially, these are platforms where players can find tips for different matches and gain insights on what to bet on. A group of experienced tipsters combine analytical data with thorough knowledge of the sport and the sports betting industry to provide users with the most useful tips and practical information on various betting angles.

Tips websites also offer:

• Insights on the Best Bookmakers: They often compare the offerings of various operators and recommend the best odds and deals to their users.
• Bonus Comparisons: Websites offering betting tips frequently compare the bonuses of various popular operators, giving readers in-depth knowledge to take advantage of the best bonus offers available on the market.

When assessing the offerings of prospective sports betting affiliates, it’s important to look out for the types of betting they cover. The wagering industry provides betting enthusiasts with a wide variety of ways to enjoy the pastime. Some innovative options include:

• Micro Betting
• eSports Wagering
• Fantasy Sports Betting

Operators offering these types of wagering opportunities must ensure their prospective partners can effectively advertise their unique offerings. This is particularly important for companies offering wagering on various eSports tournaments and games, as betting affiliates need to provide tips, reviews, and other similar content relating to the niche. Additionally, sportsbook operators offering eSports betting may benefit from working with sports betting affiliates with a sizable social media presence, as many of the niche’s enthusiasts are younger adults.

As a sportsbook operator, advertising on various tips or other types of sports betting advice websites will not only help you engage your users but also boost your business’s customer loyalty. Players of tips affiliates are generally more likely to choose a bookie suggested by the tipster, as there is an established sense of trust between the tip expert and the tips users, especially after a series of accurate predictions.

One of the most popular tips websites, perhaps, is Betting.com, which provides its users with free daily sports betting tips, including tips by sport or by league, as well as Free Bets, Sports Predictions, Bonuses and News from the sports industry.

Valuebets Websites

What does Value Betting mean, and what are Valuebets Websites? Value Betting involves identifying an edge compared to a bookie on a specific exchange. Essentially, it is the process of finding betting opportunities when a bookmaker’s odds are higher than they should be, thereby giving players an edge. This means that if a bet’s set price is lower than it should be, there is value.

Valuebets websites:

• Scan and Display Events/Odds: These sites present users with events and odds that have a higher probability than the actual odds. This allows sports fans to have a better chance of winning with more accurate betting information.
• Offer High-Quality Betting Data: These websites use top-tier betting data from the industry’s best data suppliers to provide users with a superior set of experiences. This high-quality data helps businesses acquiring sportsbook traffic from valuebets affiliates get higher-quality sports betting traffic, allowing them to expand their businesses rapidly.

Similar to surebets provider websites, users of valuebets websites (and websites that offer the valuebets tool) are usually loyal, especially those who have been around for a while. Cooperating with a valuebet affiliate website and receiving sportsbook traffic from them can be a powerful move in establishing long-term loyalty, engagement, and growth with your users. However, it’s essential to thoroughly research value betting before entering the valuebets business, as value bets are not easy to identify.

An example of a website that provides valuebets is BetOnValue.com, where users can find Odds, as well as tools for Accounting, Surebets and Valuebets.

Surebets Websites

“What are surebets?” you may ask. Or maybe you didn’t. In either case, here’s the definition:

Surebets, also known as arbs, are situations where the bettor wins margins from all the opposite outcomes of a game from different bookies, regardless of the outcome. This allows the bettor to secure a small profit no matter how the game ends, by utilizing information from multiple bookmakers.

On surebets websites, users can:

• Find Events and Odds: These sites display events and odds from different bookmakers for the same game, allowing bettors to place their bets with different bookies based on the gathered information. This ensures a small margin of profit, irrespective of the game’s outcome.
• Highly Engaged Users: Surebets websites are usually subscription-based, leading to a high percentage of returning users. Customers are constantly checking for surebets, as they have already paid for the service and are highly engaged with new offers.

One downside of working with affiliates offering subscription-based content is that they may not provide the same level of player base growth as affiliates offering free content. However, these sportsbook affiliates offer exceptional loyalty and low churn rates, leading to enhanced yields for sports betting operators. To capitalize on this, bookmakers need to offer standout loyalty programs and custom-tailored bonuses, as the audiences of surebets websites are typically expert bettors looking for the best possible offers.

Another downside is that expert bettors often have accounts with a wide variety of bookmakers to take advantage of the best odds and deals at any time. This makes it harder for new sports betting businesses to compete with established ones if expert bettors make up a large portion of their player base.

You can find surebets in the tools section of the SureBets.bet website, and start making money after completing your subscription.

Sportsbook Review/Comparison Websites

So, I’m sure you’ve heard about Casino Review/Comparison Websites. Now, the same category exists for sport betting as well, and the premise of Sportsbook Review/Comparison Websites is identical – these websites write thoroughly analyzed reviews and comparisons of different sportsbook operators’ websites, providing their users with all the useful information they need in order to make a decision about that specific sportsbook operator. When sports bettors want to learn more about betting sites, these websites are some of the most well-liked resources. Each month, millions of people visit these websites on average; some of the biggest ones receive tens of millions of visits.

An important nuance to pay attention to, is the fact that these websites make up the biggest part of sportsbook affiliate websites, most of which are hybrid affiliates, by nature – meaning they review different gambling products, and not just sportsbooks. Comparison and review websites are the most popular among players because of the quality and breadth of content they offer, which includes many important figures of casino and sportsbook operators, such as the size of their content catalogs and the quality of their bonus offers.

The premise is simple and speaks for itself – these websites provide reviews/comparisons between different sportsbooks in great detail, offering crucial information about each sportsbook for their readers. Just like casino comparison and review websites, these affiliates often offer their readers reviews and comparisons of sportsbooks and wagers based on type as well, which usually includes traditional, live, and micro wagering. Comparison websites are excellent for driving betting traffic to bookmakers that offer a wide variety of wagering options, as readers will be able to easily search and find companies with expansive catalogs of experiences if they are eager to try a new form of their favorite pastime.

So, if you’re lucky enough to get a clean and impressive review about your website, or win in a comparison on a sportsbook review/comparison website, you’ll be blessed with a boosted sportsbook traffic to your site, especially if the review/comparison is placed on the Bookmaker-Ratings.com – A classical Sportsbook Review Website.

Another example of a sportsbook comparison website is Win.expert, where visitors can access reviews about the best sportsbooks, betting sites, bonuses, odds, picks, interesting betting tools, and more.

Other

Some affiliates utilize social media platforms like WhatsApp and Telegram in addition to traditional websites to drive more customers to sportsbooks. Affiliates that market sportsbooks on social media develop a loyal fan base by offering advice on sports betting or predicting value bets.

In addition to websites and social media platforms, a growing number of affiliates are utilizing more recent digital channels to reach a larger audience:

• YouTube and Podcasts: Affiliates offer expert commentary, live betting analysis, and interactive discussions. This multimedia strategy not only attracts a diverse audience but also builds a loyal following that is more inclined to trust and follow their betting recommendations.
• Sports Media Firms: Many sports betting affiliates position their brands as sports media firms, providing in-depth sports content such as news, interviews, and original media. These companies offer sports betting traffic to operators by advertising betting opportunities alongside their content, helping them reach broader audiences of sports fans worldwide.
• Focused Content: Many affiliates focus on one or a few popular sports, providing higher-quality content. While this can limit their reach, it boosts engagement and loyalty rates. Bookmakers can capitalize on this by partnering with sportsbook affiliates that focus on sports popular with their player bases or are more profitable.

There is no specific category for these affiliates, as in the era of digital expansion, each sportsbook traffic provider creates their own online space with their own set of rules. You could even find sportsbook affiliates in Facebook groups, or wherever you spend most of your time online.

Wherever you choose to find sportsbook affiliates to partner up with, is left for you to decide.

While the above-named websites are more traditional, you could also rely on social media / email sportsbook affiliates by, for example, buying promotions for your sportsbook on these channels.

Affiliate fraud, compliance and regulation

Affiliate marketing can have certain disadvantages, such as being susceptible to affiliate fraud, but these are controllable and readily fixed. As a result, we have mostly concentrated on affiliate marketing in this post, but we have also informed you about the many types of sportsbook affiliates and their unique qualities. But it’s also critical to discuss compliance and regulation, which are essential components of managing a sportsbook and should not be disregarded. 

Beyond only avoiding penalties, maintaining legal and regulatory compliance also helps you win over the audience’s confidence and protect the long-term health of your business. Adhering to the law safeguards your enterprise and garners the esteem and trust of the general public, all of which ultimately boost traffic and revenue.

Now, having discussed the main types of sportsbook affiliate websites, below you will find a list of AffPapa-verified sportsbook affiliates you can look through and start partnerships with!

This sums up pretty much all we had to tell you about sportsbook affiliates today. We sincerely hope that you were able to gather all the necessary information you were looking for, to start boosting sportsbook traffic to your website!

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