Where to get sportsbook traffic from?

Where to get sportsbook traffic from?

Posted by: AffPapa

The sports betting industry has seen a significant rise in popularity over the past couple of years, making owning a sportsbook website with decent traffic quite a desirable business.

But in order to REALLY succeed as a sportsbook provider, your number 1 focus should be on driving sportsbook traffic to your website and engaging your players.

Easier said than done…But worry not! We’ve got you covered.

This article will give you a detailed overview of everything you need to know about sportsbook traffic.

So, first things first, boosting your sportsbook traffic starts with choosing a sportsbook affiliate to partner up with. There are various methods of getting sportsbook traffic (traffic providers, affiliate websites), but today we are going to concentrate on Sportsbook Affiliate Websites.

The main types of sportsbook affiliates are the following:

  • Tips Websites
  • Valuebets Websites
  • Surebets Websites
  • Sportsbook Review/Comparison Websites
  • Other

Now, let’s go ahead and examine each type of those affiliates, to find out the best option for our operators!

Tips Websites

What are Tips Websites? Basically, these are websites where players can find tips to different matches, get insight on what to place a bet on, etc. Meaning that a group of experienced tipsters are combining analytical data + thorough knowledge of the sport and the sports betting industry to bring the users of the site the most useful tips and the most practical information on an abundance of betting angles.

As a sportsbook operator, utilizing tips or any type of sports betting advice from those websites will help you not only engage your users, but boost customer loyalty. Players of tips affiliates are generally more likely to choose a bookie suggested by the tipster, as there is an established sense of trust between the tip expert and the tips users, especially after a series of accurate predictions.

One of the most popular tips websites, perhaps, is Betting.com, which provides its users with free daily sports betting tips, including tips by sport or by league, as well as Free Bets, Sports Predictions, Bonuses and News from the sports industry.

Valuebets Websites

What does Value Betting mean, and what are Valuebets Websites? Value Betting is the action of identifying an edge compared to a bookie on a specific exchange. This means that if a bet’s set price is less than it should be, there’s value.

Valuebets websites scan and display to their users some events/odds that are more accurate in probability than the actual odds. This means that with odds provided by valuebets websites, sports fans can get more of a chance to win with more accurate betting information.

Similar to surebets provider websites, users of valuebets websites (and websites that carry the valuebets tool) are usually loyal to such websites, especially those users who have been around for a while.

So, naturally, cooperating with a valuebet affiliate website and receiving sportsbook traffic from them is surely going to be a power move in establishing a long-term sense of loyalty, engagement and advancement with your users. However, you should research thoroughly everything about value betting before dipping your toe into the valuebets business, since value bets are not easy to identify.

An example of a website that provides valuebets is BetOnValue.com, where users can find Odds, as well as tools for Accounting, Surebets and Valuebets.

Surebets Websites

“What are surebets?”, you ask. Or you don’t ask, but we still give you the definition.

Surebets (a.k.a. arbs) could be defined as the calculated situation where the bettor wins margins from all the opposite outcomes of the game from different bookies, no matter what the outcome is.

This gives the bettor the opportunity to win a small stake despite the outcome of the game, utilizing information from a few different bookmakers.

On websites like surebets, find events and odds of different bookmakers for the same game, and place their bets in different bookmakers according to the learned information, eventually winning a small margin, no matter the outcome of the game!

Surebets Websites are usually subscription based, which means the percentage of returning players is exceptionally high. This is explained by the simple fact that customers of these websites are always checking for surebets, since they have already paid for the service. Hence, they are always highly engaged in all the new offers.

You can find surebets in the tools section of the SureBets.bet website, and start making money after completing your subscription.

Sportsbook Review/Comparison Websites

So, I’m sure you’ve heard about Casino Review/Comparison Websites. Now, the same category exists for sport betting as well, and the premise of Sportsbook Review/Comparison Websites is identical – these websites write thoroughly analyzed reviews and comparisons of different sportsbook operators’ websites, providing their users with all the useful information they need in order to make a decision about that specific sportsbook operator.

An important nuance to pay attention to, is the fact that these websites make up the biggest part of sportsbook affiliate websites, most of which are hybrid affiliates, by nature – meaning they review different gambling products, and not just sportsbooks.

So, if you’re lucky enough to get a clean and impressive review about your website, or win in a comparison on a sportsbook review/comparison website, you’ll be blessed with a boosted sportsbook traffic to your site, especially if the review/comparison is placed on the Bookmaker-Ratings.com – A classical Sportsbook Review Website.

The premise is simple and speaks for itself – these websites provide reviews/comparisons between different sportsbooks in great detail, offering crucial information about each sportsbook for their readers.

Another example of a sportsbook comparison website is Win.expert, where visitors can access reviews about the best sportsbooks, betting sites, bonuses, odds, picks, interesting betting tools, and more.


Aside from the aforementioned sportsbook affiliate websites, there are some affiliates that drive sportsbook traffic via Social Media platforms, such as Telegram or WhatsApp channels, by sharing sports betting advice, tips, picks with their audience, or sharing valuebets they think are going to happen.

There is no specific category for these affiliates, as in the era of digital expansion, each sportsbook traffic provider creates their own online space with their own set of rules. You could even find sportsbook affiliates in Facebook groups, or wherever you spend most of your time online.

Wherever you choose to find sportsbook affiliates to partner up with, is left for you to decide.

While the above-named websites are more traditional, you could also rely on social media / email sportsbook affiliates by, for example, buying promotions for your sportsbook on these channels.


Now, having discussed the main types of sportsbook affiliate websites, below you will find a list of AffPapa-verified sportsbook affiliates you can look through and start partnerships with!

Products: Sports, Espors, Poker
GEO: Australia, Canada, Germany, Ireland, Kenya, Malta, New Zealand, Nigeria, United Kingdom, United States
Deals: CPA, Rev Share, Hybrid, Fixed Fee
Products: Sports, Espors
GEO: Australia, Cameroon, Canada, India, New Zealand
Deals: Rev Share, Hybrid, Fixed Fee
Products: Sportsbook
GEO: Denmark, Norway, Sweden, Finland, Iceland, United Kingdom, Italy, Netherlands, Belgium, Portugal
Deals: CPA, Rev Share
Products: Sports, Poker
GEO: Poland, United Kingdom, Germany
Deals: Rev Share, CPA
Products: Sports, Esports
GEO: Australia, Belarus, Colombia, Greece, Kazakhstan, Mexico, Nigeria, Poland, Portugal, Romania, Russian Federation, Spain, United Kingdom, United States
Deals: CPA, Rev Share, Hybrid, Fixed Fee
Products: Sports, Esports
GEO: Brazil, Canada, Finland, Germany, Ireland, Norway, Spain, United Kingdom
Deals: CPA, Rev Share
Products: Sports, Esports
GEO: United Kingdom, Denmark, Norway, Sweden, Italy, Netherlands, China, South Korea
Deals: Rev Share, Fixed Fees
Products: Sport, Casino, Live Casino
GEO: Canada, Australia, UK, USA, Denmark, Norway, Sweden
Deals: CPA, Rev Share, Fixed Fees
Products: Sports, Casino
GEO: India
Deals: CPM, Fixed Fees


This sums up pretty much all we had to tell you about sportsbook affiliates today. We sincerely hope that you were able to gather all the necessary information you were looking for, to start boosting sportsbook traffic to your website!

If you made it this far in the article, we encourage you to join us here at AffPapa.com – The ultimate directory dedicated to iGaming affiliates and operators, where you will find so much more from the iGaming industry here – the most relevant news, consistent original articles, and so much more!

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