BOSS.Gaming Solutions teams up with Enteractive
Leader in player reactivation and retention for the iGaming industry Enteractive is set to start providing its unique (Re)Activation Cloud services to BOSS.Gaming Solutions. The company will be focusing on activating NRCs and NDCs across both Boss Casino and Bootlegger Casino.
Enteractive started calling players in November across BOSS. The gaming markets include the Netherlands, Germany, Canada, Finland and Norway.
Enteractive prefers a one-on-one kind of approach when it comes to player engagement, since it directly calls its players to discuss their accounts and confirm that they are able to deposit without any responsible gaming concerns. The company has more than 100 native call agents for all major European markets and operates in many different markets all over the world including Japan, New Zealand, Latin America and North America.
“This partnership with Enteractive will help us convert more players from non-depositing segments that can be harder to reach with our regular CRM activities. The personal approach shows our players that we have them front of mind, and lets them engage more closely with our brand.” Said Daniel Fernández, head of CRM at BOSS.Gaming Solutions.
With Enteractive’s Retention-as-a-Service platform, BOSS.Gaming expects to boost player retention rates through one-on-one conversations with players, all while encouraging sustainable entertainment through accredited responsible gambling procedures.
The ease of integration and solid ROI for clients points to the fact that Enteractive’s personalized and responsible approach renders the company unique in comparison to other conversion or reactivation offerings, adding value to the player’s brand experience with each and every call. With its global reach expanding to new markets in 2020, more and more iGaming brands are now profiting from Enteractive’s ability to re-engage with inactive players in a scalable and personal way.
“Players demand a closer relationship with iGaming brands these days, like so many other sectors. Our personal calls promote trust and loyalty which allows operators to reduce churn and garner more fruitful communication with their players.” Stated Mikael Hansson, Enteractive founder and CEO.