Bro Partners launches a new brand ahead of summer fixtures

Bro Partners rolls out a new brand ahead of summer fixtures

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Bro Partners rolls out a new brand ahead of summer fixtures

Bro Partners has expanded its portfolio with the launch of a new brand, adding another offer to its growing affiliate lineup ahead of a busy summer period.

The new addition arrives alongside the start of Bro Partners’ monthly affiliate reward campaign, built around first-time conversions. For every 100 FTDs generated, affiliates receive one entry into the monthly prize draw. The more tickets collected, the higher the chances of winning.

Each month, 3 winners will receive one of the campaign prizes: a MacBook Pro, iPhone 17 Pro, or iPad.

With the launch and the reward campaign, affiliates can now drive traffic to a new brand and increase their entries into the monthly draw through conversions generated across the campaign period.

Perfect Timing

From early June through August, the sports calendar enters one of its busiest stretches of the year. The FIFA World Cup runs from June 11 through July 19, Wimbledon returns in its usual late-June slot, and the Formula 1 European swing covers Monaco, Spain, Austria, Britain, Belgium, Hungary, and the Netherlands almost back-to-back.

Alongside the major events, the summer period also brings transfer headlines, domestic league buildup, and the constant wave of betting activity that follows.

With the new launch arriving in the middle of that schedule, affiliates have an additional brand to work with during a high-traffic period, while first-time conversions generated throughout the campaign continue contributing toward monthly prize draw entries at the same time.


Affiliates looking to make the most of the summer sports schedule can connect with a Bro Partners manager to get started.

Lilit Sarinyan
Lilit Sarinyan Content Writer

With a degree in English and Communication, I focus on direct reporting that turns industry changes into clear, accessible insights. Interviews with iGaming professionals, regional market overviews, casino traffic trends, and affiliate developments are at the center of what I do, looking at how the iGaming industry is developing and where it is headed.

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