BtoBet cements presence in UK with new accreditation

BtoBet cements presence in UK with new accreditation

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Category: Blog, Industry News
Posted by: AffPapa
BtoBet Great Britain

BtoBet has reinforced its presence in the United Kingdom market, after it announced its receipt of full certification to run its operations across the country.

This accreditation will be providing BtoBet with an opportunity to supply its technology to all operators who are based in the United Kingdom. The firm depends on the use of data from different actions committed by bettors to impact the platform, and it is working on building an entirely personalized experience.

Dima Reiderman, BtoBet COO, stated:

“We are enthused that we have been certified in the United Kingdom and are now able to start operations there. Our aim is to expand our footprint in regulated markets, with particular emphasis on the European front, so that more operators in these markets have the possibility to offer our bespoke betting experience to their players. Our cutting-edge features will allow operators to offer their players a brand-new experience. I am positive that our sportsbook platform will be met with long-term market success. The United Kingdom is an extremely competitive landscape and we are ready to be part of it.”

Before its debut in the UK marketspace, the operator’s platform had already proved its standing in many different markets across LatAm, Africa and Eastern Europe including in Ghana, Kenya, Nigeria, Namibia, Mozambique, Poland, Zambia, Argentina, Colombia, Venezuela, Brazzaville and many more…

BtoBet is a division of Aspire Global, and has been described as being one of the main reasons that the parent company expanded internationally in 2020. The provider scored an impressive 37.6% rise in revenue in Q4 2020, up to €44.4m, compared to the €32.2m recorded in the same period of 2019.

And aside from the improvement of its sportsbook operations through its entry into the successful UK market, the firm has also reinforced its virtual sports offering after it signed a deal with Incentive Games. This deal will be focused on the African, LatAm and European sectors, rendering some of the most iconic titles by Incentive (including Virtual-League: Racing and Virtual-League: Penalties) accessible to all of BtoBet regional partners.