BtoBet unveils a new multichannel partnership in Nigeria
BtoBet has revealed a new agreement with Nigerian bookmaker BetXperience for the supplying of the Neuron 3 platform in order to power up its betting shops and online channels. BtoBet signed this deal with its certified partner for Africa STM Gaming by its side.
BetXperience will be merging the Neuron 3 platform to take advantage of the digital transformation distinguishing the Nigerian local betting market from retail to online gambling.
BetXperience will now provide a sportsbook complete with odds for over 25,000 events every month after making use of BtoBet’s coverage of 65 different sports. The sportsbook offering will also be accompanied by a huge portfolio of other verticals including online and live casino, as well as a selection of virtual sports.
“We are glad to announce a partnership with BetXperience. The Nigerian market is one of the most advanced when it comes to the growth registered in the online channels. Nonetheless retail is still very much the predominant channel. BetXperience’s approach strikes the right balance, whereby through Neuron 3’s 360° omnichannel approach – where all the channels are interlinked with one another – players are able to place and follow their bets on whichever channel or device of their preference. We will ensure the support and development of BetXperience’s strategy to become a point of reference in the local market.” Said BtoBet’s chief marketing officer, Sabrina Soldà, commenting on the partnership.
BetXperience’s director Gideon Odushola said: “In BtoBet we have found the ideal technological partner to power all our brand and all its channels. A true omnichannel approach was fundamental for us, given the possibilities that this approach provides us in terms of not only providing our players with an optimal betting experience, but also cross-selling and retention opportunities. I am positive that this will be a fruitful and lengthy partnership.”