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BtoBet unveils new deal Imprexis Gaming
BtoBet has announced its new partnership with free-to-play sports-game specialists Imprexis Gaming. The deal will see BtoBet provide Imprexis Gaming’s FTP games portfolio all across different sporting events in various markets, allowing them to obtain improved results in terms of player acquisition retention and engagement.
The content in the offering includes games based on football, cricket, basketball, tennis and e-sports. Novelty bets are also being offered, with all titles being customized specifically for each market where they are released.
Sabrina Soldà, BtoBet’s chief marketing officer, revealed her contentment with the agreement, saying that its highly scalable multilingual FTP solutions will assist BtoBet’s sportsbook partners across all markets and jurisdictions, allowing for a more localised and personalised approach.
Soldà further explained that Imprexis Gaming’s FTP portfolio stands as an ideal acquisition gateway for all operators in the many markets where BtoBet is already available. She said:
The scalable platform and wide selection of content developed by Imprexis Gaming allow our partners to deploy games based on their territorial strategies, allowing for vastly improved acquisition and retention rates. Furthermore, the advanced analytical tools employed allow for in-depth reporting, facilitating game-management and campaigns.
Danny Thomas, Imprexis Gaming’s co-founder stated:
We’re very excited to expand our partnership with BtoBet and to give their sports betting operators the edge in acquisition over their competitors. FTP jackpot games are now firmly established as the industry’s leading acquisition and engagement tool and with the ever-increasing regulations and restrictions on sign-up bonuses, we can’t see this position changing anytime soon. Our products really make a difference, so we look forward to engaging with BtoBet clients and creating custom-built, tailor-made solutions perfect for their markets.
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