Caesars obtains naming rights for the Indianapolis Lucas Oil Stadium
The continuation of the long-term business relationship between Indianapolis Colts and Caesars Sportsbook will see the the latter become the first ever sportsbook partner of the American football team.
Additionally, Caesars has bought out naming rights for the South Gate of the Lucas Oil Stadium, which is home to the team, changing it to Caesars South Gate.
Further, the newly named Caesars South Gate at the Lucas Oil Stadium is going to host the Caesars Sportsbook Lounge, which will have live odds and other entertainment showcased on the lounge’s LED screens.
The football team’s CSO and CMO – Roger VanDerSnick, welcomed the affiliation and stated:
“Partnering up with Caesars Entertainment in Indiana for a while now, we are happy to welcome this new deal which will introduce new opportunities for our sports fans, whether they’re enjoying the experience from the lounge, the stadium, or from the comfort of their home.”
Caesars Digital’s co-CEO – Chris Holdren, highlighted the importance of Indiana in their partnerships and added:
“Naming ourselevs the Indianapolis Colts’ first sportsbook partner is yet another crucial step in our solid existing partnership.
We are going to carry on striving for innovations and bringing superb betting experiences for all sports fans in Indiana, by further working on our partnerships with NFL teams.”