Caesars scores a partnership with Madison Square Garden
Caesars Entertainment, casino and entertainment company, has achieved further success, scoring a long-term collaboration with New York’s Madison Square Garden Sports Corporation (MSG Sports) and Madison Square Garden Entertainment Corporation (MSG Entertainment).
The agreement, which followed in Caesars becoming an official partner with NY Knicks, NY Rangers, Madison Square Garden Arena, and MSG Networks, will feature a Caesars Sportsbook named site within Madison Square Garden. The completion date targeted for it is the 2022-2023 period.
Caesars Reward program’s users will be able to attend all Knicks and Rangers events. Users may also enjoy the fact of having a shot at winning at the arena. The operator will also earn press attention through MSG Sports and MSG Entertainment’s channels.
Ron Skotarczak, MSG Entertainment’s Entertainment’s executive vice president of marketing partnerships, expressed his delight at the arrival of such a prominent sports betting firm , Caesars Sportsbook, to their family.
MSG Networks and Caesars Sportsbook have partnered with JB Smoove to create a new exclusive multimedia program – “One Course with JB Smoove.” The show features clips of Smoove as Caesar from the TV series, Curb Your Enthusiasm.
Skotarczak, went on to say:
“We look forward to leveraging this agreement further to deepen our enormous firm’s connections with Caesar’s clients while also offering the firm enormous coverage throughout our unique portfolio of resources.”
Prior to this agreement, the New York Gaming Commission had handed Caesars Sportsbook a mobile betting license (one of the only nine granted in the state).
Two successful bidders were awarded. Alongside FanDuel’s bid, which included DraftKings, BetMGM, and Bally Bet, an offer from Kambi, including Caesars Sportsbook, PointsBet, Resorts World, Rush Street Interactive and Wynn Bet was also considered.