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Caesars secures NHL goaltender Lundqvist as its ambassador
Caesars Entertainment, an American-based hotel and casino entertainment company, made a contract with Henrik Lundqvist, NY Rangers National Hockey League famous goalkeeper.
Under the terms of the contract, Henrik Lundqvist is to become the official ambassador for the company’s Sportsbook within NY state.
After January 8, Caesars Sportsbook is considered to be one of the 4 operators who got the permission to start its mobile sports betting.
The new-appointed ambassador will take part in different engagement measures organized by the loyalty program of Caesars Rewards.
Gamblers on sport events now have the chance to meet the ambassador, in addition to gaining Reward Credits or Tier Credits when placing bets on application.