Camelot Illinois rebrands to Allwyn NA
This rebranding follows after Allwyn acquired the Camelot brand earlier in 2023, which the parent company is now going to be utilizing to expand its presence in the growing gambling market of the United States. This will be building upon Allwyn’s established position in the European market, helping the company enhance its international growth strategy.
Allwyn NA’s CEO, Wayne Pickup, commented:
“We maintain our dedication to providing players with standout lottery experiences that also benefit their communities. As the managing firm for the Illinois Lottery, we aim to continue our close collaboration with the state’s Lottery Department to maintain the lottery’s sustained growth while adhering to our responsible gambling standards. Utilizing the resources available across the Allwyn group will enable us to further enhance our efforts.”
Allwyn Group’s Chief Executive, Robert Chvatal, remarked:
“Our goal is to provide players around the world with standout lottery experiences while maintaining our commitment to responsible gambling and benefitting local communities.”
Allwyn mentioned in its announcement that it plans on further expanding its investing efforts in North America, with its Chicago headquarters planned to serve as a base for future business development initiatives.