Casino Guru’s Gamalyze campaign sets record in SGW24

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Casino Guru’s Gamalyze campaign sets record in SGW24

Casino Guru, a leading name in online gambling advocacy, is excited to announce that its latest campaign, launched in collaboration with Mindway AI during Safer Gambling Week 2024, has recorded significant success.

Announced last month, the campaign featured several updates, including a famous widget on Casino Guru’s homepage and across various sections of the website. These updates significantly boosted the game’s visibility and reach.

The participation rate was on top as 10,479 visitors launched the game during the campaign, with 7,116 participating in it. When compared to the previous year, this is an increase of 500%.

Casino Guru’s Head of Sustainable & Safer Gambling, Šimon Vincze, commented:

“We are thrilled to see such positive outcomes from this year’s campaign. The improvements we made, together with Mindway AI, clearly resonated with players. Our aim was to make the Gamalyze self-assessment game more accessible but also attractive in the eyes of players, and these numbers show that we’ve succeeded. This campaign has brought us closer to our mission of empowering players to understand and manage their gambling habits better.”

The campaign results show the ever-growing importance of responsible gambling and collaborations in the industry. More than 10,000 players have already interacted with Gamalyze, highlighting Casino Guru’s and Mindway AI’s success. Soon, this partnership will provide much deeper insights and qualitative data about risks in the gambling market.

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