CasinoBeats Slots Festival survey results revealed
A survey was conducted this week for the CasinoBeats Slots Festival. The festival, which lasts one day, will be taking place on Thursday the 4th of February and will witness many well-known developers developers displaying all of their new releases and games, as well as their unreleased titles that are scheduled to be launched soon. The audience will consist of operators, affiliates and content aggregators.
All slots will be available in a free-play mode in a special environment, in order to provide the audience with a chance to be involved directly into the selection of the products as they try and test out the various games.
The survey organizers questioned a few of the casino operators on what kind of games they are looking for and what customers are asking for when it comes to new slots, before the showcasing of the interactive products. When asked about the new slot features, 90% of the operators said that jackpots are extremely or very important.
The survey also found that new features (80%), interactivity (80%) and multiplayer games (70%) are going to be in high demand. Then, there was less hype around other features such as original themes (50%), skill-based games (40%), storyline / narrative (30%) and soundtracks (20%).
After that, the operators were asked what features they would be pleased to see the developers improve, and the most frequent answer t this question revolved around social and community features such as the addition of friendly competitions and improved leaderboards. Some operators also showed interest in original game mechanics, the exploration of new themes, and improved skill-based games.
Few of the respondents were expressing their interest in the creation of new game themes, since the majority preferred the attached value of familiarity. 70% actually said that slot sequels were important for player retention.
Another question for the operators was asking them to take into account what features would possibly be able to help keep players engaged if stake limits were to be imposed on online slots. Some of the answers included side games, rewarding losers, more skill-based games, better optimised hit frequency, and double-up games that allow players to stake winnings for the chance of a bigger prize.
When asked about the players’ general favourite games, high-volatility slots ended up being the players’ favourite games, with 80% of operators describing them as ‘extremely popular’ or ‘very popular’, ahead of five-reel slots (70%) and Megaways (60%). Bonus rounds and progressive jackpots have been revealed to be the main features in a game for players, since 100% of operators spoke of both as being ‘extremely important’ or ‘very important’ to their users. Multipliers (90%), free spins (90%), and wilds (80%) were also identified as quite important features for all slots.
The most popular theme in games among players ended up being the traditional fruit machine which is known and loved. It surpassed TV show adaptations, ancient Egypt, fairy tales and even card games.
Attendees of this week’s festival will be provided with endless opportunities to receive lots of useful insights during the event’s content programme which will be aligned with the showcasing of the interactive games from developers including Scientific Games, Microgaming, Netgaming, Kalamba Games and Habanero.
Sessions will include a keynote from Cristina Niculae (CEO of Interactive Gaming Group), a fireside chat with Simon Hammon (Chief Product Officer at Relax Gaming), and a How to Make Money From Online Slots workshop hosted by Levan Kavtaradze (Director of Gaming at PokerMatch.com).
Those attending the event should also look forward to an interview during which Nik Robinson (CEO of Big Time Gaming) and Enrico Drago (SVP, IGT PlayDigital) disclose some information on the development of the Wheel of Fortune Megaways game.