Catena Media reports successful launch in Massachusetts
Having recently greenlit mobile sports wagering in the state, the Massachusetts gambling market has proven to be quite beneficial for Catena Media.
In its latest announcement, the iGaming affiliate has stated that it has noticed quite healthy referral volumes in the state, which has boosted its lineup of North American brands.
The company was expecting the state’s launch to be successful, as its pre-launch offers attracted quite a lot of attention. Moreover, Massachusetts is home to quite a wide audience of sports fans and a selection of popular sports teams, further adding to the wagering market’s growth.
“We are delighted to be providing wagering affiliation services to our partners in Massachusetts. The state’s immense sports heritage makes it an excellent operating market for us.”
commented the Vice President of Catena Media’s North American operations, Ryan Harper.
Massachusetts is one of the latest North American jurisdictions to legalize mobile sports wagering, having greenlit the pastime at the end of last week. The state had six operators enter the market on launch day, with several other wagering businesses expected to follow in the near future. Read more about Massachusetts’s mobile betting market launch here.