‘Clubs in Crisis’ accepts application from grassroots clubs

Added: April 12, 2021

Flutter Entertainment-backed ‘Clubs in Crisis’ fund has officially begun accepting application as of today from all grassroots clubs.

The initiative was first launched through a joint collaboration by Made by Sport and Cash4Clubs, and its goal is to help support all community sports clubs who are having a rough time during the COVID-19 pandemic.

Flutter Entertainment has donated £4.8 million to the initiative as it has voiced its support for it, and it will now be managed by Made by Sport in order to make sure that grassroots clubs acquire the funds and get all the help they need during these difficult and strenuous times. The donation which Flutter pledged to the fund was the amount is received from business rates relief, handed out to its shops between March of last year and this year. Throughout the upcoming 9 months, there are thousands of clubs that will come into a grant of £2,021.

Grassroots sports will be making a comeback in the United Kingdom as the fund is hoping to back all of those offering sports activities to the youth and others who have been mentally affected by the restrictions and difficulties of the COVID-19 pandemic.

CEO of Flutter Entertainment, Peter Jackson, commented on the application opening and said:

“I’m delighted the Clubs in Crisis fund is now officially open to applications. Through Cash4Clubs we have a long history of supporting grassroots community sport, and I’m pleased we have been able to partner with Made by Sport to pass the benefit of business rates relief straight into the communities that need it most. We look forward to seeing the positive impact this funding will have for thousands of communities up and down the UK.”

Flutter Entertainment