Codere expands in Latin America via River Plate agreement
According to the affiliation between the two, Codere will be able to place its branding on the Primera División sportswear.
The Latin American market is a key strategic one for the Spain-based company after it started operating.
Codere’s director of sponsorships – Carlos Sabanza Cenzano, said this about the deal:
“Thanks to this affiliation with River Plate, Codere will gain entrance into the Argentinian and South American markets in general, in such a seamless and effortless way, which will see us providing our best branding to the local customers.
Not to mention that River Plate is a key team, if not one of the most essential ones, in Argentina, which is such a great opportunity to boost our presence as a sportsbook provider in the LatAm market.”
The agreement comes as a strategic continuation of the company’s efforts to boost its presence in the LatAm industry, after a set of other strategic partnerships such as the 2016 Real Madrid one, which was a key to entering the market.
River Plate’s VP – Jorge Brito, also added to the sentiments:
“We are honored to be partnering up with a brand that has such a strong wealth of expertise in the field, and by sharing similar values and goals, I am confident that this partnership will continue blossoming into a strong and mutually beneficial business bond.”