The product is already available to players through the company’s partnership with Betable, marking Delasport‘s entry into a new category it’s calling the intersection of sportsbook and crash gaming.
Unlike typical crash games that rely on randomly generated outcomes, Betiator ties its mechanics directly to real, live sporting action. Players place a bet and watch a multiplier climb in real time as a match unfolds, deciding for themselves when to cash out before the relevant event happens on the pitch.
Early data suggests that the product is holding players’ attention well beyond a single bet, with 68% of players placing bets on more than one fixture, and 45% betting multiple times within the same game, with an average of 5.7 bets per game and a typical stake of €17. Margins have also come in strong, at 16.6% on corner markets and 8.3% on goals, pointing to strong returns for operators alongside the engagement numbers. Betting activity isn’t concentrated on one market either: roughly 80% of players engage with goal-related bets, while 60% engage with corners.
Oren Cohen Shwartz, CEO of Delasport, commented:
“Betiator is the most exciting innovation in sports betting at the moment. Becoming fully certified and live in the UK is an important milestone, but what excites us just as much is seeing how players are using the product. They are coming back, exploring different markets and becoming significantly more engaged during the biggest sporting moments. That is exactly what Betiator was designed to achieve.”
Betiator’s numbers climbed further during the World Cup, when average bet size rose by around 200%, and turnover per player jumped by roughly 240% compared to typical periods. Player interest in corner markets also increased during the tournament, with 77% of players betting on corners versus about 60% during regular play. Delasport points to this as evidence of the product’s potential during major tournaments, when operators are fighting hardest for player attention and engagement.
