DraftKings and Mindway AI partner for responsible gaming
DraftKings and Mindway AI have established a new partnership to improve responsible gaming tools and integrate the Gamalyze experience into DraftKings’ Responsible Gaming Center.
The integration is part of the operator’s bigger strategy of creating a long-term responsible gaming system where academic institutions and regulators work side by side.
Lori Kalani, DraftKings’ chief responsible gaming officer, said:
“At DraftKings, promoting informed decision-making to our customers is central to how we engage with them, and we’re pleased to work with Mindway AI to continue such promotion. As more customers engage with tools like Gamalyze to better understand their personal play, we are continuing to enhance our culture of responsibility and innovation at DraftKings.”
Gamalyze is positioned as a modern, responsible gaming questionnaire that assesses real decision-making instead of relying on self-reported answers. Based on simulated interactions, Gamalyze provides personalized feedback about players’ gambling behaviors. The tool uses behavioral science and data analysis to give objective insights about users.
Integrating the Gamalyze tool into DraftKings’ Responsible Gaming Center will make insights more accessible to players who already engage with responsible gaming tools.
The collaboration aims to show a shared commitment to boosting responsible gaming practices with practical and science-based solutions.
Working with one of the top US operators like DraftKings extends Gamalyze’s reach and puts it in front of a large and active user base.
With a degree in politics & governance, research and writing has always been a strong side of mine. With AffPapa, I use my skills to present to the reader the latest news, articles, as well as interviews with industry representatives from the iGaming sphere in the most exciting but at the same time informative manner.

















