DraftKings partners with NASCAR
Through this latest collaboration, DraftKings is now the motorsport organization’s exclusive fantasy wagering partner across the North American region, through which it will be able to receive a number of additional sponsorship-related benefits.
The President of DraftKings’ North American division, Matt Kalish, remarked:
“We have worked closely with NASCAR over the past little while, as the team behind the Association shares our dedication to providing sports fans with a set of ever-evolving experiences. We are quite eager to continue furthering our working relationship with NASCAR and to provide our leading betting experiences in North Carolina in the near future.”
NASCAR’s MD of sports wagering, Joe Solosky, commented:
“Having worked closely with a variety of major sports leagues, DraftKings has quite an extensive history of enhancing sports experiences for fans. We are delighted to expand our working relationship with them to provide our fans with enhanced opportunities and help them grow into the market of North Carolina.”
In addition to becoming NASCAR’s official fantasy wagering partner, DraftKings has secured its place in the upcoming regulated sports wagering market of North Carolina, through which the firm will be one of the first operators to provide wagering services in the state.