DraftKings reveals purchase of BlueRibbon Software
DraftKings has announced that it has bought BlueRibbon Software in a bid to improve its customer experience as it merges BlueRibbon’s jackpot feature. This move comes only a week after the former took over Vegas Sports Information Network, or VSiN, a multi-platform broadcast corporation.
DraftKings has also noted that it will be integrating personalised rewards and bonuses made especially for each client, and even jackpots that pay out across its many offerings.
Paul Liberman, co-founder of DraftKings, said:
“Integrating BlueRibbon’s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products. The team at BlueRibbon brings technical and gamification expertise and broad industry experience to DraftKings, and we are excited to leverage this technology to further differentiate our product offerings and engage customers in new ways.”
The sports betting and fantasy sports operator has expressed its intention to integrate BlueRibbon’s entire employee base which is located in Tel Aviv at the moment.
BlueRibbon CEO, Amir Askarov, also said:
“We created BlueRibbon to give companies the ability to differentiate themselves within the highly competitive sports betting and igaming industries with unique and innovative marketing platform. Joining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv-based team.”
Moreover, DraftKings has also stated that its acquisition of VSiN will help the company in developing its content abilities as well as its potential to widen its audience as well as expand into legal sports betting in the United States.
VSiN currently operators in Las Vegas and produces more than 18 hours of live sports betting content on a daily basis. VSiN’s content can be accessed via the 24-hour stream and different audio/video channels such as fuboTV, MSG Networks, AT&T Pittsburgh, Comcast Xfinity, Marquee Sports Network and others…