ELA Games participated in the SiGMA Europe Summit held in Rome, where the team discussed upcoming plans, revealed recent updates, and exchanged ideas about the future of...
ELA Games partners with ComeOn Group to deliver engaging player experiences
ELA Games announced a strategic partnership with ComeOn Group, a well-known multi-brand iGaming operator.
ComeOn Group runs an in-house platform and a robust sportsbook function, enabling it to control every player touchpoint. The company has doubled down on using data to personalize its services, investing in new technology and innovation to offer content and experiences that match each player’s preferences.
Greg Kett, Director of Casino at ComeOn Group, said:
“Personalizing the player experience is at the heart of our product strategy. Through our in-house platform, sportsbook capabilities, and ongoing investment in personalization tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”
ComeOn Group’s plauers now have access to some of ELA Games’ most engaging titles, including Flame Fruits Frenzy, Cash of Gods, and Rabbit Winpot. These games are integrated directly into ComeOn’s own platform and play a big role in the company’s focus on giving each player a more customized and lively experience. By pairing strong content with clever platform features, ComeOn aims to deliver more relevant offers, curate content more effectively, and maximize both player satisfaction and long-term retention.
ELA Games’ Managing Director, Marharyta Yerina, adds:
“We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours. ComeOn’s commitment to personalization, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customized, next-gen entertainment experience.”
The partnership is a combination of platform, product, and personalization strategies. It supports ELA Games’ commitment to offering best-in-class content and ComeOn Group’s ongoing investment in personalization, sportsbook development, and platform innovation.
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