ELA Games, an innovative slot provider in the iGaming industry, has been nominated for "European Casino Content Supplier - Under 5 Years" at the EGR Europe Awards 2026.
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ELA Games wraps up ICE Barcelona with Wealth of the East
ELA Games wrapped up a busy and productive week at ICE Barcelona, using the show to present its latest work and spend time with industry partners.
The event offered a strong opportunity to connect, exchange ideas, and put a spotlight on the studio’s most recent releases.
The ELA Games booth was designed to recreate the atmosphere of the studio’s latest headline title, Wealth of the East, with a large dragon placed at the centre of the booth, catching attention across the show floor and quickly becoming a popular photo spot for visitors.
To build on the eastern theme, the team handed out tea ceremony gift sets and custom fortune cookies, giving visitors a small but authentic taste of the game’s festival atmosphere. Other ELA titles were also featured at the stand, including a Cash Crab claw machine that kept attracting attention as guests tried their luck to win prizes, helping maintain a lively flow throughout the day.
Beyond the visuals and interactive elements, the booth remained an active meeting point. Team members ran live game demos throughout the event, guiding operators through the mechanics and features behind each title and explaining the ideas that sit at the core of ELA Games’ “for players, by players” approach.
Marharyta Yerina, Managing Director of ELA Games, commented:
“ICE Barcelona is always a benchmark event for the industry, and for us, it was the perfect opportunity to show exactly what ELA Games is capable of. We wanted the attendees at ICE to actually feel and be a part of the games. With the huge interest in the ‘Wealth of the East’ dragon, the excitement around the Cash Crab, and the engagement with our team’s demos, we really feel like we achieved something immersive at ICE. It proves our high-quality games are resonating with the right audience. It was a fantastic few days of connection and feedback that has set a very strong tone for the rest of 2026.”
More importantly, showing these games for the first time led to conversations with operators who clearly understood and supported the studio’s original vision. Those conversations helped position the titles for entry into several key markets. Presenting the games to an international audience also confirmed that ELA Games is moving in the right direction, creating room to push further with new mechanics and fresh ideas in future releases.
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