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England wins and Flutter reports increase in betting
In accordance with Flutter’s recent data, during the Women’s Euro 2022 championship the betting activities grew a lot and yesterday’s finale (July 31) saw the highest amount of bets placed on any other female sport ever.
Throughout the tournament, different gambling brands reported their data on betting. For example, Paddy Power reports that in comparison with 2019’s FIFA Women’s World Cup, this championship had 26% growth in wagering activities. Sky Betting & Gaming also reported a 17% increase with more than 900 thousand vets placed in general on the live events of the entire tournament.
Most of the states were issued before the finale took place, with England beating Germany and taking the trophy. The result will make many people happy, as according to Flutter many bettors were for England. Paddy Power’s data showcased that 74% of all bets in the match odds market were placed on England to win. Similarly, Betfair showed 67% of the bets were placed on England’s victory and for Sky Betting & Gaming’ reports 76% were again for the English team.
It is known that of all the matches played, those in which the Lionesses participated collected the largest number of bets. Paddy Power’s statistics showed that England’s matches against Austria, Sweden and Spain were the most popular games.
On the other hand Data from Betfair showed something similar: the game between England and Sweden had the most bets, followed by the England vs Spain match.
Before last night’s final, Paddy Power placed bets on the tournament worth 6.6 million pounds, which is 400,000 pounds more than at the 2019 World Championships.
Flutter’s reports are also consistent with the record-breaking betting activity reported by Entain last week.
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