Q4 of 2025 in the iGaming industry closed out a very busy year. Betsson, BetMGM, Flutter, Entain, Wynn Resorts, and DraftKings all had a fair share of wins and challenges,...
Entain fined €67K for misleading marketing
The Copenhagen City Court has imposed a €67,000 fine on Entain’s Danish subsidiary, ElectraWorks Limited, for using misleading marketing towards the customers.
ElectraWork is the company behind the bwin.dk betting site, and the court issued the fine for promoting a “risk-free” gambling campaign. The ads that the company ran included phrases like “Risk-free play up to DKK 1,000” or “Risk-free play up to DKK 500” between October 2020 and December 2022.
Consumer Ombudsman Torben Jensen stated:
“When a gambling company markets itself as allowing consumers to gamble ‘risk-free’, it goes without saying that they should not be exposed to any financial risk by placing a bet. It is therefore important for me to emphasise that it is undoubtedly misleading to market itself as a game being ‘risk-free’ if it is not in fact the case that the consumer does not risk losing money.”
The case started with a consumer complaint who wagered DKK 1,000 on the platform, lost it, received a free bet of the same amount, won the next bet, and received just DKK 15 in winnings.
After the complaint, Jensen referred the company to the police in May 2024, and during the proceedings, ElectraWork pleaded guilty to the charges. Additionally, the fine comprised double the marketing costs the company stated it had spent on the campaign.
Entain's financial results for 2025 show growth across both online and international operations, even as UK gambling tax changes reduced the overall profit.
The group made...
